Diageo

Client: Diageo
Services: Art Direction, Book Design

Diageo is a multinational alcoholic beverages company with a renowned collection of spirit and beer brands. Their culture is rooted in a deep sense of purpose and the personal connections their customers have to each brand’s history. For this project Diageo and Bergdorf Goodman needed a way to visually tell the story behind two of their most beloved brands, Oban Whisky and Bulleit Bourbon. Elaborate gift packages that could be purchased through Bergdorf Goodman would feature tours of the respective distilleries, as well as the local areas, including chances to interact with local cuisine, sport and culture. In order to tell these stories and sell the packages, the solution was to create two perfect-bound books outlining each tour’s highlights. The final books embodied an ethos of simply elegant design with thought-out details and attention to materials.

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