Revolver New York

Client: Revolver New York
Services: Visual Identity, Screenprinting Workshop

While Revolver New York was in the process of redoing their main website, it provided an opportunity to engage the design team with a new creative challenge. The idea was to craft an interim website that would give the designers a chance to step away from the computer and get their hands dirty. The solution was to create a series of screen prints that were then digitized and used as a backdrop to the interim site. The more senior designers were first tasked to come up with a way of capturing abstract images which lead to a photoshoot around the studio’s local, Chelsea neighborhood.. These abstractions were distilled down to 9 singular images and used to create silkscreens that were then layered to create different visual effects and mimic the textural feel of an urban neighborhood. We partnered with Kingsland Printing in Greenpoint, Brooklyn for a studio-wide screen printing workshop. The resulting hard prints were scanned, and used as backdrops on the site in the form of an animated graphic that showed the ways in which color was important to process while also nodding at time and the time it takes to make something. This added a bit of intrigue and motion to the finished product. The project’s finished result was well received, and each designer ended up getting the chance to work outside of studio and take home a print.

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