ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels. Throughout the year they host a series of panels to connect visionaries and thought leaders inside (and outside) the independent lodging sector. Annually they host the Indie Congress, which serves to explore different cities and their unique hospitality scenes and communities. Revolver New York wanted to do a promotion at 2018’s event in New York City that celebrated the agencies relationship to the committee, while also highlighting their skills and talents. The solution was to offer a discounted rate through a unique digital invitation, stock the conference with a custom-made coffee cup, and to wheatpaste a series of posters around NYC celebrating the collaboration. The result was not only a success in building new relationships and strengthening old ones at the conference, but it was also a great team building experience within the agency who came together to wheatpaste on various client’s storefront around the city (legally, of course).