Gothamist called it 'aggressively cool,' and that's just what the project ordered! The team behind NYC's Crave Fishbar opened TacoVision in Midtown East, a fast-casual concept with a counter service operation downstairs and a sit-down restaurant and mezcal bar upstairs. In a neighborhood already crowded with options, particularly amongst the local working crowd who occupy the local establishments looking for suitable lunch deals and better happy hour ones, the solution was to go big, bold, and loud. Using many colors and strategically applying eye-catching branding elements throughout created an environment that feels vibrant and interactive. We incorporated lots of neon signage featuring punny sayings like 'Take Me To Your Taco' and then added those to oversized t-shirts worn as uniforms. Takeaway bags that repeat the name TacoVision enough times to turn it into a mantra round out this uniquely modern dining experience.