Client: GLSEN
Services: Creative Direction, Poster Design

GLSEN asked our agency to develop a series of posters that would help students of St. Luke's begin to think about what a school without name-calling and bullying might be like, centered around Kindness In Action Week. Using traditional design elements (shape and color) and after speaking about some of our inspiration (such as the designer Paul Rand, the artist Todd Parr and the painter Mark Rothko), we compiled all of the final suggested shapes and colors to assemble the posters. The posters were then distributed throughout the school and given to the parents to take home to foster conversations about tolerance and acceptance. It was an excellent way to facilitate a dialogue through design.

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